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Whereas the technological capabilities of the HTC EVO 4G mega phone are never in question, we have to wonder what will happen to the pricing strategy. It is recognized that the HTC EVO 4G mega phone will initially cost a lot more than the final price because there are few entrants to bring about economies of scale or to share the costs with the manufacturer. In any case a price rise can be justified by the mere fact that the HTC EVO 4G mega phone will have functionality that goes beyond anything that we have seen the ordinary mobile phone doing. There are a number of pricing options that are open to the HTC EVO 4G mega phone but each of them will have implications in terms of the uptake of the technology on a long term basis. The obvious pricing strategy would involve a deposit which is followed by
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